Globe-trotter, interior designer, grand-daughter of a Berber matriarch and in love with art and design, I have always been intrigued and curious about this particular part of my cultural heritage. I wanted explore my roots in a deeper way, especially since I have always had a very sensitive eye to this form of art with such intriguing and mysterious graphics and geometrical patterns. Thanks to my grandmother who was a traditional weaver and who shares with me her deep understanding, I have realized that I wanted to be part of the safeguard, promotion and support for this ancestral art.
Founder of YAAS – Lisa Yasmine Frid
Each and every rug tell a story, it isn’t just a simple piece of decoration. Indeed, weavers really put part of themselves in every creation. It is their way of expressing their talent, safeguarding ancestral Berber handicrafts and their traditional way of life.
These women usually don’t have the means to truly develop their activity nor to make it visible outside of Morocco. This is the reason why I have created YAAS.
By buying from YAAS, you are taking part in a fair and equitable form of economic development based on solidarity..
We offer various types of Berber rugs on our e-commerce platform :
The Beni Ouarain
The confederation of Beni Ouarain tribes is located between the mountain region of the Rif and the northern part of the Atlas mountain range. These rugs are knotted using thick and long strands of natural wool.
This rug is a staple of the Zanafi tribe from the High Atlas region. It distinguishes itself from other types of rugs with the more subtle designs in black and white. It is a light rug that is easy to maintain and wash.
Aït Zemmour , tribes have defined their art through their use of a very graphic style in the weaving of traditional rugs. It is a short hair rug with colorful horizontal lines and sometimes decorated with abstract Berber symbols.