Have you ever wondered what our logo truly represents?
Every detail has been carefully designed, and each one tells a story.
It all began with a powerful symbol: the “ⵣ”, known as Yaz.
This sign is more than just a character; it is the cry for freedom of the Amazigh people. It embodies their identity, strength, and resilience through the centuries.
Next comes the circle.
It is inspired by another letter from the Tifinagh alphabet: “ⵙ”, pronounced Yas. It also serves as a subtle nod to our name.
Finally, at the heart of the logo lies the weaving motif.
It symbolizes craftsmanship, ancestral know-how, and the passing of skills from generation to generation. It is our tribute to artisans and the beauty of their work.
But why yaas ?
This name is directly inspired by the Amazigh flag and its central value: freedom.
It also has a personal resonance: Yaas echoes my middle name, Yasmine, which is part of my identity and the soul of this project.
Behind this logo, there is not just an image.
There is a story, an identity, and a philosophy: weaving meaning as much as beauty.