Why yaas ?
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The meaning behind the yaas Logo
Behind the YAAS logo, every detail has a meaning: the Amazigh symbol ⵣ, a cry for freedom; the circle ⵙ, a nod to our name; and the weaving motif, a...
The meaning behind the yaas Logo
Behind the YAAS logo, every detail has a meaning: the Amazigh symbol ⵣ, a cry for freedom; the circle ⵙ, a nod to our name; and the weaving motif, a...
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The values of yaas
At YAAS, every rug is much more than a decorative object: it is a story, a heritage and a reflection of ancestral craftsmanship passed down by berber artisans. By supporting...
The values of yaas
At YAAS, every rug is much more than a decorative object: it is a story, a heritage and a reflection of ancestral craftsmanship passed down by berber artisans. By supporting...
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How yaas is born ?
yaas is a project born from a love of design and a desire to support Berber weavers. It started from seeing how difficult it can be for artisans to thrive...
How yaas is born ?
yaas is a project born from a love of design and a desire to support Berber weavers. It started from seeing how difficult it can be for artisans to thrive...
Moroccan craftsmanship.
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The commercialization challenges for berber wea...
Yet all too often, these weavers live in the shadows, dependent on intermediaries who do not value their work fairly. Their art, passed down through generations, faces the challenges of commercialization...
The commercialization challenges for berber wea...
Yet all too often, these weavers live in the shadows, dependent on intermediaries who do not value their work fairly. Their art, passed down through generations, faces the challenges of commercialization...
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The beauty of berber rugs
More than decoration, a handmade Moroccan rug tells a story. Each motif carries memory, identity and the creativity of the artisans who weave it.
The beauty of berber rugs
More than decoration, a handmade Moroccan rug tells a story. Each motif carries memory, identity and the creativity of the artisans who weave it.
Who’s behind yaas?
Globetrotter, interior designer, granddaughter of Berbers, and passionate about art and design. I’ve always been fascinated by this part of my heritage, with its mysterious, geometric patterns. Thanks to my grandmother, a skilled weaver who shared her knowledge, I realized my mission: to promote and preserve this ancestral craftsmanship.
Founder of yaas - Lisa Yasmine Frid
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